Sales = Success, back to basics
“Make everything as simple as possible but not simpler” – Albert Einstein

Overview
This course introduces the core elements of selling successfully by developing techniques that work. Exercises with relevant scenarios and group presentations are included to build an interactive learning session. Participants will be expected to join in with all activities and play an active part in presentations.

Objectives
• Understand what is the “close of a sale” for you and your product.
• Feel confident and follow steps to a successful sale.
• Enhance ability to put the customer at ease by questioning and listening.
• Have the ability to treat everyone as an individual.
• Highlight the right benefits to the individual customer.
• Recognise buying signals.
• Overcome objections.
• Effectively close the sale.

Content
What are sales
Explore the product and services and why and how we sell.

How we sell
Use emotion and rational terms to entice our customer to buy
following steps to successful selling.

Creating the right impression
The use of language (verbal and non verbal), listening and questioning.

Recognising buying signals
Go past the ability to listen – but to understand.

Adapting your style
Link company practice and expectations to you and your customer.
Remain in control of the situation.

Dealing with objection
Get to the “real” reason for objections.
Gain further success through confidence.

Closing the sale
View different closes.
Establish customer satisfaction, and retention.

Duration:  2 day  
(can be broken down to 4 x ½ day delivery or 1 day as an introduction)
Suggested maximum number of participants: 12

Who should attend?
New sales people who need guidance in selling and sales skills. People who need a general refresher in sales.